Online marketplace eBay is launching ‘Imperfects’ to coincide with Earth Day on April 22, which will offer fashion products from brands including North Face and Off-White that did not meet the manufacturers' strict quality standards.
The move is in a bid to reduce fashion waste, explains eBay, inspired by the supermarkets’ wonky veg initiative, which launched in a bid to cut food waste. The initiative will connect consumers with in-season and high demand imperfect fashion pieces for a fraction of its retail price and extend the garment’s life cycle.