According to new research by Paymentsense, 78 percent of customers are more likely to purchase from a brand if they offer free returns. The card payment provider then analyzed search volumes for the top 500 retailers in the UK to discover the most popular brands based on their returns policy. Of the top 20, it’s no surprise that Amazon came out on top, offering returns on most items within 30 days and clocking in almost 4,400 monthly searches regarding its policy. Amazon returns can now be dropped off at Kohl’s, UPS or Whole Foods stores without the customer having to box up the item or even print a return label.